Eschliman et al., January 4, 2024

Idea: This qualitative study in Hanoi, Vietnam, reveals how HIV-related and cancer stigma intersect with the cultural value of “respected personhood,” hindering individuals from embodying valued traits like trustworthiness and success.

Novelty: The study uniquely applies the “What Matters Most” framework to understand how HIV and cancer stigma manifest within the specific cultural context of Hanoi, Vietnam, highlighting the importance of local values.Significance: By elucidating the culturally specific ways in which stigma operates, the findings inform the development of tailored interventions that address the unique challenges faced by people living with HIV and cancer in Vietnam.